MindFire

For better or for worse, high profile personalities are a brand.

But what constitutes a personality brand and how do you build it, sustain it and enhance it?

Working in association with leading personality brand consultant Tessa Graham, David undertakes full personality brand analysis and design, exploring the unique values, talents and virtues of a personality with a view to producing a crystallized “brand print”. The “brand print” serves as a guiding light in making critical choices both during and post career and assists the personality in building and completing a life affirming legacy.

The brand print constitutes elements such as:

• Brand personality
• Brand values
• Brand promise
• Benefits
• Beliefs
• Vision
• Mission

Working with Tessa Graham, David has undertaken personality brand consulting for some of South Africa’s most inspirational sports stars, such as Lewis Pugh, Lucas Radebe, Graeme Smith and Jean de Villiers.